Clarity, Creativity, and Collective Action
We believe in building with intention and growing with heart. Our work is guided by values that prioritise measurable impact over noise, collaboration over ego, and balance over burnout. We invest with care, communicate with clarity, and approach every partnership with gratitude, compassion, and a deep respect for boundaries.
The Humans Behind the Work
Tharien Pieterse
25 years in digital strategy have taken Tharien from hand‑coding in 1998 to steering multinational campaigns for Volkswagen, P&G, and Dell. Today, she channels that depth into responsible brands, designing AI‑powered roadmaps that honour people and planet. A believer in flat structures and healthy boundaries, she is happiest when curiosity sparks a new idea that lets clients scale without burnout.
Dom Catto
Dom joined Umuthi first, swapping a yoga mat for a keyboard after four years as a stay‑at‑home mom. Her knack for mindful sequencing now shapes knowledge bases, content pillars, and AI‑driven editorial calendars that keep audiences engaged long after “publish”. A lightning‑fast learner, she proves daily that you’re never too old, or too new, to master emerging tech and turn it into human‑centred storytelling.
Nick Catto
Nick came aboard soon after Dom, bringing 15 years of business‑building experience in large‑format printing. Having lived the pain of manual processes, he designs friction‑free workflows that give founders their time back. His sweet spot is extracting a leader’s “why” and encoding it into automated systems that amplify impact, work he now applies to conservation NGOs and conscious enterprises alike.
Creative Collaborators and Professional Network
We are a close-knit constellation of strategists, designers, and technologists who’ve walked alongside purpose-led businesses for over 25 years. With deep roots in brand, digital, and systems thinking, we collaborate across disciplines and time zones to bring grounded, future-facing solutions to life. More than a network, we’re an ecosystem of trust, each of us committed to sustainable impact, conscious innovation, and the belief that technology should serve human connection, not replace it.
Brand Strategy
Map your vision. Build with purpose.
We help conscious leaders uncover the soul of their brand, grounding strategy in story, values, and intention. By connecting your origin story to your audience’s aspirations, we create brand ecosystems that feel as human as they are scalable. Every identity we craft is rooted in clarity, guided by your purpose, and designed for long-term resonance across channels and cultures.
Digital Design
Beautiful, intentional design that moves people.
Our design approach goes beyond surface-level aesthetics. We create user experiences that are intuitive, inclusive, and emotionally intelligent, crafted for brands that want to lead with heart and impact. From content-first wireframes to conversion-aware layouts, we honour both your vision and your audience, ensuring every touchpoint reflects the depth of your brand.
Web Dev
Where strategy meets structure.
We don’t just build websites, we build digital homes for ideas that matter. Every line of code supports your bigger mission, translating complex systems into seamless experiences. Whether it’s a scalable platform for evergreen content or a conversion-optimised site built for launch, our development process is clean, collaborative, and always aligned with your values.